NEWLAND SUPPLY CO.
BRAND DESIGN, BRAND STRATEGY, WEB, PRODUCT DESIGN, ART DIRECTION
Newland Supply Co. offers premium outdoor gear that blends style with practicality. The brand focuses on high-quality products designed to seamlessly transition from outdoor adventures to everyday life, delivering functionality without sacrificing aesthetics. My involvement spanned brand strategy, design, and execution, shaping everything from the website to a selection of product themselves.
Photography by Rupert Barry, Harry Fricker, Department Two
Additional Design by Harry Fricker
Video Production by DHP Digital
BUILDING THE BRAND EXPERIENCE
I developed the overall brand identity, guiding its visual style from the logo to photography. I also guided the visual direction through art direction, ensuring that every photoshoot and design element reinforced the brand’s core values of practicality and style.
Working closely with the brand, I created an identity that resonated across all platforms, from digital presence to physical design. I also built the e-commerce website to showcase over 100 carefully curated products, from outdoor clothing to accessories, providing a seamless shopping experience.
To support Newland Supply Co.’s growth, I designed marketing materials—from digital content to brochures—ensuring every touchpoint remained consistent with the brand’s identity.
OAKS & EMBERS
To complement the brand’s visual identity, I conceptualized and produced Oaks & Embers, a brand video that captures the essence of Newland Supply Co. Filmed in the village where the brand was born, the video connects the products to the natural world they were designed for.
From concept to final cut, I designed the sets and guided every creative decision, collaborating with the talented team at DHP Digital to produce a video that authentically represents the brand.
